Technical product manager Tim Egerton said that the Leeds-based company, which has been a long-serving supplier to the flag and banner market, had noticed a growing need for textile fabrics in the digital sector.

"We have seen a lot of point-of-sale suppliers asking printers for more textile material," he said.

The company is targeting the large-format market, including customers with Vutek, NUR and Scitex Vision machines.

The material has also been independently tested at Warrington Fire Research Centre to BS476 Parts 6 & 7 Class 0, ensuring its flame-retardant properties.

The material has already been used for a T-Mobile advertising campaign by Reading printer VGL, using its Vutek 3360.

It is manufactured in Germany to Brook Internationals requirements.

Avery Dennison Graphics Division has also responded to the needs of the large-format ink-jet printing market by introducing the Avery SEM (Solvent Enhanced Media) range of films.

Story by Andy Scott