Geon, Australia’s largest sheetfed printer, has gone live with Brightblue across its 24 sites throughout Australia and New Zealand.

Brightblue chief executive Mark Wragg said: "Acquiring such a major customer gives us a great platform to build business [in Australasia].

"We have had a strong level of interest, probably reflecting the better economic conditions compared to the UK combined with a partnership with the largest MIS vendor in the region [Prism]."

Brightblue’s software is a route-based estimation system that analyses factory resources to allow the optimal production method to be calculated for each job.