The move enables printers and print management companies to provide customers with the tools to price more complicated jobs online within their own branded website.

"Printers have told us that their corporate customers want to buy increasingly sophisticated print jobs over the web," said Brightblue chief executive Mark Wragg.

"With the cost engine-only option users can plug in the smart costing behind the scenes of their own site. You can start with simple products and gradually add more complicated folding schemes, cover styles and finishes – it’s those more complex jobs where Brightblue has always shone."

While the firm has had a tool for printers’ customers to create their own quotes, it was Brightblue branded and were uncomfortable with clients leaving their own sites.

Like Brightblue’s other products the cost-engine only system is sold on a monthly subscription service, with prices starting from £150 per month. Wragg said the first UK deal was imminent and that it already had two sites in Australia using the new tool. The firm currently has 30 active users split across the UK and Australia.