More than 2m of the 64pp catalogues have been inserted into seven national magazines and newspapers, including The Sunday Times.

York Mailing produced the mini catalogues that follow the same 195x148mm size format as Boden's main catalogue.

The printing was quite demanding within the week's timescale, involving numerous plate changes and requiring two paginations, as the catalogues were tweaked depending on the title they were due to be placed in.

"It can be quite tough to manage within the catalogue schedule," Boden production manager Mike Gough said. "Quality is really important to us, as it's a mini catalogue."

Boden is also producing up to 13m eight-page roll fold inserts across the two seasons to complement the campaign. These will go out in around 40 different titles.