The company has rolled-out 300,000 copies of the latest title, which features personalisation throughout the 6pp cover.

The 236pp catalogue was printed and bound by Pindar while production of the cover was handled by Howard Hunt.

Personalisation was used on the front cover and the spine while the back cover featured three product images relevant to the recipient customer.

In addition, the inside front cover featured a fictional love story between the customer and Boden, which identified the first product the relevant customer had purchased.

Mike Gough, production manager at Boden, said the company returned to personalisation as it provided a means of giving customers "a more relevant and personal experience".

Last year, Boden discovered that digitally-printed personalised mailings generated a better response rate than its litho-printed equivalent.