Bezier takes on four new clients in 6m contract wins

Bezier has secured four new clients, Waitrose, Poundland, Mars and Thorntons, which will add 6m of new business to the point-of-sale printer.

According to the Bezier, it will be able to demonstrate savings of 30% for  Waitrose and Thorntons while offering a range of  production, fulfilment and e-commerce services.

David Mitchell, chairman of Bezier, said: "We are delighted that these household name organisations have placed their trust in Bezier to help each of them to cost-effectively increase their impact with shoppers in their highly competitive chosen markets."

He added: "We are providing these new clients with a wide range of shopper marketing services, both above and below the line, including creative, e-commerce and virtual reality, as well as production and fulfilment.

"The confidence that these fast-paced and rapidly growing industry leaders are showing in Bezier is a testament to our retail expertise and innovative ideas."