The campaign, which Bezier designed as well as implemented, included DVD standees, security shrouds, bus stops, till banners, chart headers, counter top and parasite units, and six-foot, three-dimensional dinosaurs.

Bezier also used plasma screens and whispering windows in key London stores. Whispering windows technology adds sound to large display areas in order to deliver an audio sales message in addition to a visual one.

Bezier creative director Martin Fawcett said: “Successful in-store campaigns require an integrated approach that creates excitement and grabs shoppers’ attention.

“By adding innovative PoP, such as floor graphics, whispering windows and 3D standees, we are ensuring the store ‘comes to life’, reinforcing the excitement in the film, and reflecting the wider campaign message.”

Claire Pickup, retail marketing controller at 20th Century Fox, said: “The campaign features a great mix of in-store media and is a fantastic achievement.”