Martin Fawcett, creative director at Bezier said: “By adding innovative point of purchase such as floor graphics, whispering windows and 3D standees, we are ensuring that the store ‘comes to life’, reinforcing the excitement in the film and reflecting the wider campaign message.”
Have your say in the Printweek Poll
Related stories
Latest comments
"Been there too!"
"Very True"
"Customers expect quality as a basic requirement so quality is no longer a selling point as its a given. Similarly so, accreditations are a nice to have and show customers that you are committed but as..."
Up next...

50 accredited partners offering GGS loans
Guaranteed Growth Scheme receives extra £500m as tariffs bite

Flatter and streamlined organisation
Stora Enso restructure to reflect renewable packaging importance

Took over in the role on 1 April
Paul Brough becomes Mail Users’ Association chair

Birmingham's Marco Pierre White restaurant