Bezier played its part in the recent BBC Children in Need appeal by providing branding material for four Asda Smart cars.

"The project was a great success, and plans are already in the pipeline for next year," said Beziers senior account manager for Asda, Paul Whitehead.

The specialist point-of-purchase provider, which is a sole provider to Asda, produced removable self-adhesive vinyl material for the side of the cars, and contravision material for the rear windows.

The cars, which had been specially loaned by Smart, all bore the Pudsey Bear Children in Need logo.

Five different types of graphic were produced, with design being handled by Asda design agency Gratterpalm.

The cars toured the country from 1 November to 16 November, visiting over 200 Asda stores in the process.

On BBC Children in Need appeal night on 16 November, the four cars congregated at the Asda store in Pudsey, just outside Leeds, having raised over 25,000 for the appeal.

Story by Andy Scott