It involved printing more than 5,000 internal banners, as well as drive-in banners, gondola signage at feature points at the end of aisles and generic Commonwealth Games PoP in each of the 254 Asda stores nationwide.
Specific PoP went into the 16 Asdas in and around Manchester, featuring car park banners, large drive-in banners and hanging in-store signs, printed two- and four-colour on Beziers Sias and SamX printers.
Beziers account manager for Asda, Paul Whitehead, said: "Weve worked with Asda for the last seven years producing its PoP, so were used to printing sizeable jobs like this at Christmas and Easter, for example."
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