Simon Jones, who joins from St Ives, is general manager of the Secure Mail division, which prints credit card statements, store vouchers and credit card cheques among others.

Tim Mason will be sales director in the Promotional Products division, which is claimed to be UK's biggest printer of business-to-business calendars. 

Prior to joining BemroseBooth, Mason has held roles at The Paper House Group as well as Cadbury Schweppes.

Dave Murray, managing director of BemroseBooth, said the move was fuelled by a need to be flexible while adding value to its customer base. 

He said: "As a result we are focusing our organisation into customer-centric business units. 

"The appointments of Simon Jones and Tim Mason and the new role being taken on by David Duncan are significant steps in the realisation of this strategy.  We welcome them on board and are looking forward to a strong contribution in 2009."