The issue published on 11 November was the last for the magazine, printed at Quebecor World in Corby. No issue came out on 18 November, according to London-based magazine wholesaler Marketforce.

H Bauer announced last Thursday, the day that the final issue was published, that the magazine had gone into a 30-day period of consultation over its future.

Reports last week said that the sales of the magazine had fallen to just 10,000, compared to an initial print run believed to be around 700,000.

The publisher was unavailable for comment. Quebecor declined to comment on the closure of the magazine.

Launched in August, Cut was intended to cash in on the sector which has doubled overall volume sales of mens' magazines since IPC's Nuts and Emap's Zoo were launched earlier this year.

It had been criticised for the quality of paper on which it was printed and the editorial content, which aimed to tone down the "booze and birds" focus of its rivals.

Story by Josh Brooks