B2R wins contract to produce Portugese rail graphics

B2R has used its recently-installed HP Designjet L65500 to produce more than 300sqm of indoor and outdoor display graphics for 52 Portugese railway stations.

Lisbon-based B2R was commissioned to produce 210 eco-friendly graphics for station decoration, directional signage, customer information and promotional purposes.

Paulo Silva, marketing director at B2R, said: "Because the Designjet L65500 uses water-based latex inks we are able to provide graphics that are not only odourless and eco friendly but of high print resolution suitable for both near and distant viewing.

"This was essential in successfully communicating important commuter information. What's more, as the prints are designed to be long lasting, they represented a great ROI for the customer."

According to B2R, the Designjet L65500's use of environmentally-friendly HP Latex Inks, which provide durable, odourless prints, has enabled it to attract new customers, while its 79sqm/hr print speed has allowed it to increase its capacity.

"We experienced a business revolution when we installed the new HP printer. Speed, quality and printer durability are fantastic. But the most impressive benefits are the environmental improvements to our print production, and the impact this has had on customer satisfaction," said Silva.

B2R was founded in 2001 and is part of a group of companies offering creative and print services including signage and exhibition graphics and large format production.