The Chipping Sodbury, Gloucestershire-based company installed the machine earlier this year in order to bring die-cutting in-house. It had previously been sending work 20 miles away.

Online director Tony Edmonds said: "It is tough out there at the moment and adding value to our products helps sustain our business. Our press minders find die-cutting relatively simple.

"It has given them a new challenge and has really helped us because we don’t know from one hour to the next what might be ordered by customers on the internet. We’re flexible."

Azimuth employs 21 people and produces work including business cards, full-colour brochures and large-format posters and exhibition display modules.