Until now it has focused on packaging due to its high material costs as a proportion of total job costs and the demand for high quality.

"Were targeting labels, its a big market with similar drivers to packaging," said AVT president and chief executive Shlomo Amir.

A label specific version of its PrintVision/Apollo quality assurance system will be at the show. This detects print defects outside a user-set tolerance for subsequent removal from the reel during slitting and rewinding.

AVT will also demonstrate ReColor. It measures the colour difference across the web to adjust cylinder pressure and ink viscosity. Delta E measurements of how the job varied during the run can be provided to customers to prove that jobs met agreed tolerances.

Story by Barney Cox