"Print is not exempt from the trend towards online customer interaction. Internet is set to boom in India and we needed something that can harness its potential for print. The extension into RTT W2P is a significant investment. We clinched the deal at the Ipex South Asia exhibition in Mumbai in November 2009 at the Paper Idea booth," said Siddharth Raj Malhotra, director at Arun & Rajive, the printer based in Okhla industrial hub in New Delhi.

The W2P based initiative extends the firm's design and print services to the web for the direct B2C market by harnessing it's HP Indigo 5500 seven-colour press which was installed in May 2008.

Arun & Rajive specialise in wide variety of photo print products including prints, books, greeting cards, calendars, mugs, tea shirts, short-run commercial printing products like catalogues, brochures, gift vouchers, coupons, premium personal stationery.