Anton hopes that the 500,000 Flexomailer will open up the larger-format and longer-run market. But, according to managing director Paul Murphy, the critical issue will be the ability to personalise in large format, including duplex, which he said was not available elsewhere.

The Scitex Dijit 6240 will also become part of the company's direct mail operation, enabling personalised, offline imaging on full-colour offset sheets up to B1. "With Scitex's advanced personalisation capabilities we intend to reach new market segments," said Murphy.