The packaging operation has been trading as Ambassador Antalis since Antalis UK’s acquisition of Ambassador Packaging in 2012.

Antalis UK, Ireland and Southern Africa managing director David Hunter said: “This latest move is indicative of our longer term commitment to accelerate our packaging sales over the next three years.

“The name change will provide a simple and clear identity to the market and is consistent with the European packaging business throughout the rest of the Antalis Group.”

The firm said that customers have benefitted from increased sales and distribution facilities and a wider product portfolio since the acquisition took place. 

David Smith, packaging director at Antalis Packaging, said: “Promoting a single Antalis brand will mean our customers can now benefit fully from the wider European Antalis Group profile where we are a leader in packaging distribution and solutions.”

Antalis Packaging supplies protective packaging including cartons and containers, bubble wrap, strapping machines, wrapping papers and tapes to protect, store, dispatch and transport goods safely throughout the supply chain.