The company used its Showoff shrink sleeves, which can be printed flexo or gravure and are also suitable for the food and drink markets.
It printed the 50micron PVC sleeves four-colour reverse process flexo for six of the products in the Richard Ward range.
A spokesman for Couture Brands, the company behind the Richard Ward line, said the Showoff range had given the products exactly the shelf impact we were looking for.
Steve Wilkinson, Alcans shrink sleeves business manager, said the Showoff range was particularly suited to packaging for personal care products.
Have your say in the Printweek Poll
Related stories
Latest comments
"I have worked in quite a few print sectors, including Walstead in the past. It is all tough, but most will not be surprised that the packaging sector is still growing. However, the service in the..."
""longer run litho work had “now returned to the Far East”?
Is this happening a lot?"
"Thanks Jo, look forward to reading it in due course. Administrators generally argue that they need to act with lightning speed in order to protect the business/jobs, thereby overlooking the fact that..."
Up next...
Revenue up to £3.2m, profits quadupled
Footprint picks up pace of acquisition strategy with Swindon’s C3
Controversy emerges over relationship with potential suitor
National World shares soar on takeover approach
24/7 access for customers
Bakergoodchild launches new SaaS platform
Strategic move for global growth