The company used its Showoff shrink sleeves, which can be printed flexo or gravure and are also suitable for the food and drink markets.

It printed the 50micron PVC sleeves four-colour reverse process flexo for six of the products in the Richard Ward range.

A spokesman for Couture Brands, the company behind the Richard Ward line, said the Showoff range had given the products exactly the shelf impact we were looking for.

Steve Wilkinson, Alcans shrink sleeves business manager, said the Showoff range was particularly suited to packaging for personal care products.