The survey, conducted by Ipsos MORI on behalf of the NHS each year, provides information on patients’ overall experience of primary care services and their overall experience of accessing these services.
For over a decade Adare SEC has provided the integrated end-to-end service for Ipsos MORI, from the printing of all outbound surveys to the capture and digitalisation of incoming completed questionnaires.
The latest survey consisted of around 2.4m postal questionnaires sent out to adults registered with GP practices in England between January and the end of March 2021. Around 850,000 patients completed and returned a questionnaire, resulting in a national response rate of 35.3%.
The close working partnership with Ipsos MORI has enabled Adare SEC to drive a continuous improvement strategy against each annual iteration of the survey.
Adare SEC chief commercial officer Allan Rowan said: “Our relationship with Ipsos MORI is longstanding and we take great pride in assisting them with their essential work on behalf of the NHS.
“This is a true partnership approach, enabling us to confidently approach Ipsos MORI with process improvement suggestions and to continually fine-tune operations together to ensure the best possible outcomes.”
Ipsos MORI research director Rachel Williams added: “Adare SEC has a deep understanding of our business model and there is a real synergy in the way we work together to optimise processes. Adare SEC is critical to the continued success of the survey programme, and we look forward to further developing our working relationship.”
Adare SEC was also recently awarded a “long-term” contract extension with Allianz to continue to support the insurance giant on its digital transformation journey.
The business employs around 400 colleagues across its secure facilities in Huddersfield, Redditch, and Nottingham. Earlier this year it rebranded as it looked to drive growth by leveraging the circa £5m multichannel investment it made across the business through the pandemic.
