The group announced plans to shut the site, which produces Auto Trader magazine, at the beginning of the year, citing an increased use of its online property, coupled with a slip in circulation.

A 90-day period of consultation was entered into with staff and management, but of the 164 positions at the plant, only 10 staff have opted to relocate to the group's other sites.

The Wiltshire site will now be sold with kit, including manroland and Rockwell Goss presses, either sold off or transferred to the group's Apple Web plant.

Production of Auto Trader magazine will also be relocated to the group's other sites.

"The company is committed to retaining people where possible and will examine relocation options elsewhere within the group," the company said in a statement in January.

It continued: "Trader Media Group regrets any potential job losses, but the re-structure is necessary given the shift in media consumption by motorists and increased competition."

The Wiltshire plant was founded in 1953 and moved to its current location in 1995. Three years later it was bought by Hurst Media, which became TMG in 2000.

TMG also owns the Apple Web, Warrington, and Acorn Web, Normanton, web offset print plants.

More details on the closure to follow.