The firm is hoping to build on the alliances it has already formed in Asia Pacific, the Middle East and parts of Europe with further European dealers and to make inroads into the Americas.

"This show is about brand recognition, and having the right distributors come to talk to us, including for the UK and Ireland," said corporate vice-president Safwen Hijazi.

Hijazi said that the firm, which is privately owned, previously had a joint venture with Creo for plate production in China, but had been independent since Creo was acquired by Kodak.

"Our involvement with Creo differentiated us from second-tier suppliers, particularly in the areas of quality control and manufacturing expertise.

On stand E226 in Hall 11, the firm is showing its Fit Melior and Fit Extra Melior processed thermal plates and its Fit Eco Primo phasechange processless plate.

Fit Eco has attracted attention due to the nature of the phasechange technology, which doesn't require gumming or washing and doesn't rely on the action of the press to remove any coating to create a lithographic effect.