The as-yet unnamed inkjet web press incorporates waterless technology and can print at speeds of up to 152 metres per minute.

The four-colour printer will be available in both simplex and duplex configurations and features a printing width of 52cm.

Eric Armour, president of Xerox Graphic Communications Business Group, said the production inkjet machine cut through the barriers of cost, quality and reliability that, he claimed, previously stood in the way when printing personalised documents.

"Print providers can now confidently shift their focus from the production process to selling applications that drive business," he added.
 
The machine features a Xerox-patented granulated resin-based ink formulation that eliminates the use of water, which the company claimed helped produce "vibrant, consistent colour" on low-cost offset paper.

For more information, see this week's PrintWeek.