According to the manufacturer, the device is the world’s only fully integrated roll-to-cut sheet, narrow-web inkjet press. It has been designed for printers producing 1.5m to 5m impressions per month.
The Rialto 900, which prints duplex jobs, has a footprint of 3.6x1.6m, which includes the press tower.
Xerox said the press would break down entry barriers into inkjet such as high print volumes, large footprint and cost.
Speaking at Innovationdays, Xerox worldwide product marketing manager Christopher Irick said: “Things have been getting big with a $2m-plus cost of entry into the market, but this is smaller and is a simple, affordable and accessible way into cut-sheet production inkjet."
The device is suitable for producing full-colour, personalised direct mail, direct marketing, transactional statements and book production. Its front-end controller, paper roll and finishing components are housed within the machine.
Other features include 1,000dpi perceived resolution for high-quality output and missing jet detection and duplex matching that are integrated and automated.
It also features media flexibility with Xerox’s water-based pigment HD ink, an integrated cutter-stacker, a large touchscreen display and a choice of a PDF or IPDS digital front-end.
“We are creating a new, disruptive inkjet market segment with the Rialto 900 and there’s room for everyone,” said Xerox Inkjet Division chief operating officer and Impika general manager Paul Morgavi.
“The Rialto 900 changes the playing field by merging the cut-sheet, inkjet and offset worlds – an important convergence for providers looking for a competitive edge and for print’s long-term survival.”
The Rialto 900 is the first product jointly developed and launched by Xerox and Impika and comes two years after Xerox acquired the industrial inkjet provider.
The press is available to order with immediate effect, with installations beginning in the summer. According to Irick, it will cost around $600,000 to $700,000 (£386,000 to £451,000) but this is depending on the configuration and could go higher.
The first machine has been sold to Danish firm Jyske Bank, which signed the contract in Lucerne on Sunday (22 February), just prior to the press unveiling at Hunkeler on Monday (23 February).