Xerox targeting POS and packaging prototype production with Phaser 7800 launch

Xerox has unveiled a new colour laser printer it is pitching at graphic designers and companies producing POS, marketing collateral and packaging prototypes.

The Xerox Phaser 7800 can print on a range of media weights from 75gsm to 300gsm at speeds up to 45ppm.

Offering resolutions up to 1,200 x 2,400dpi, the 7800 comes with PhaserMatch 5.0 colour management and calibration software and incorporates an X-Rite-powered PhaserMeter colour measurement device, which controls colour accuracy across the print run.

The printer also features Pantone-approved solid-colour simulations, advanced trapping technology to ensure clean edges and prevent gaps between adjacent colours, and Xerox’s Hi-Q LED print head technology, which is said to produce more precise colour registration.

The machine also offers two-sided printing on substrates up to 256gsm without compromising print speeds while an optional extra heavy duty media kit enables automatic two-sided printing on standard and custom-size media up to 300gsm.

Pat Johnson, product and solutions marketing manager for Xerox UK and Ireland, said: "The Xerox Phaser 7800 is ideal for designers, photographers and creative professionals from every industry.

"The printer’s winning combination of consistently superior image quality, professional-level colour-matching technologies and media flexibility gives creative professionals the freedom to focus on what matters most – expressing their creativity."

The Xerox Phaser 7800 is available now from Xerox and its resellers.