The change of dates for the Frankfurt show was made to fit better with revised dates for the Milan event, which was moved back and will run from 21-23 October.

The extra time between the events will enable exhibitors attending both shows to break down in Milan and build up in Frankfurt with less overlap.

"With this change in dates we want to achieve a better integration into the overall European picture of the Viscom trade fairs," said director Petra Lassahn.