The Epping-based outfit will be showing for the first time its capability to integrate EFI’s Digital StoreFront web-to-print portal with both small and large businesses.

It will also be showing its Taopix Photo Gift solution, aimed at printers looking to have a presence in the photo book, calendar and gift markets. 

“This is one of those decisions that wasn’t budgeted for but now we have made the choice we are looking forward to it,” said managing director Neil Bather.

“We were looking at our marketing plans in January, had a number of shows on the radar this year, but PrintWeekLive! being the first coincides with our new product launch, so it all fell into place.

"The main attraction is the PrintWeek brand really. Its customers and readers are our sweet spot companies; we’re looking for printers of all sizes. So we understand we have choices, but we felt that we want to support a new show, it had a freshness about it that really attracted us."

Digital StoreFront is integrated with EFI DirectSmile and CrossMedia Marketing. Transeo has been working with EFI since it acquired DirectSmile two years ago, and has recently decided to take on other EFI products for resale. 

“We moved away from B2B web-to-print and have concentrated on our other areas of business on the photo side and using DirectSmile and Cross Media. This is our toe going back in the water,” added Bather. 

Transeo mainly operates in the print, marketing and photo industries. It has a range of other offerings that Bather didn’t think quite fit into its print market so won’t be shown at the show, which takes place on 8 and 9 March at the Wasps Arena, Coventry.