The Egmont-published magazine is being launched to coincide with release of Toy Story 3 at cinemas later this month.

The first issue clocks in at 28pp with an initial print run of 100,000. Targeted at children aged four to seven, subsequent issues will be 24pp in length.

It was printed on the company's Sunday 48pp press. The 28pp issue also included a stitched in card insert.

Alison David, commercial director of Egmont UK, said: "We are delighted to announce the launch of the Toy Story magazine and are extremely proud to add such a loved and respected brand to our magazine portfolio.

"This publication is sure to be a hit as the children and their parents continue to seek new ways to engage with the story and characters, especially over the summer holiday period."

Toy Story magazine will go on sale the 21 July priced at £3.50.