The company is focusing on the sport sector, including sponsors of the 2012 Olympics in London.

St Ives bought Service Graphics for £18m a year ago. Equipment purchased since the takeover has included two NUR Expedio 5000s, a Vutek QS 3200 and a HP Scitex XL1500, a welder for finishing and pre-press and digital imaging workstations.

Service Graphics director Ben Moss said the technology upgrade helped the company stay ahead of the market.

"With our new superwide-format printers, we have increased speed and turnaround, and thanks to advances in technology, we can obtain a wider colour gamut and closer dot, ensuring the quality of our output is the best in the marketplace," Moss said.

The increased capacity has allowed Service Graphics to take on more inter-group work and service customers from other divisions within St Ives.

Services Graphics also transferred its London-based Jupiter Display workforce to St Ives' London headquarters in Lavington Street.

The company recently won a contract as an Official Signage and Venue Dressing supplier for Wembley Stadium, managing the entire fulfilment process for a variety of events held at the stadium, including all FA-related football matches and England international games.