The £1.2m-turnover firm, which is launching its end-user web-toprint service, thatprintthing.com, chose the £270,000 press because of its double-diameter cylinders, which it said would help it to better handle heavier stocks.

Sense Creative owner Tim Thompson said another attraction of the B3 press, which is configured with an IR dryer, was its "highly automated nature", which meant the 10-staff company would not need to increase headcount as a result of the investment.

"That helps us with our bottom line," he said.

Thompson said that the company would add wide-format Roland DG kit and Autobond laminating equipment to its shopping list at the show, and hoped the investments would push the company past the £2m-turnover mark and perhaps lead to a move into B2.

The Ryobi will be installed straight from Apex's booth (6/ C560) and join a four-colour B3 Shinohara machine at the company's 560m2 premises.

Director John Thompson said: "As a company we're growing - we're bucking the trend."

Sense Creative started trading just four years ago from a bedroom with a photocopier.