The Truepress Jet L350UV, previewed at last year’s Drupa, is billed as the fastest digital label press currently available, at over 16sqm of label stock a minute on a 350mm web. It offers photo-realistic quality, fast turnarounds and stable output.

"Standout features include speed – 50m per minute – in a single pass, so it offers high speed and quality," said a spokeswoman. "It’s highly reliable; users want maximum uptime from these printers for a rapid return on investment.

According to the manufacturer the new kit creates smooth, vivid gradations and is based on Screen’s Equios workflow, while Screen’s proprietary high-definition UV inks provide a wider colour gamut than is typical with the four-colour process, it claims.

Optional opaque white ink is available and the kit is able to print on to transparent film and metallic foil. The 600 x 600dpi press has single-pass greyscale piezo printheads with a minimum droplet size of 3 picolitres.

Vice president of solutions and technology Tim Taylor said: "This will be a draw to people already producing labels digitally such as Indigo users. They will be excited by inkjets, as they understand the value of short run, personalisation and print on demand. Rival kit includes machines by Domino, Durst and, to a point, EFI."

The Truepress Jet L350UV will cost around £513,000 (€600,000) and is engineered as a roll-to-roll press for near-line finishing, or to feature automated in-line finishing such as lamination, die-cutting, foiling, coating and embossing.

President for Screen Europe Brian Filler said: "This is a superb digital press designed to meet the needs of the market to produce highly competitive high-quality, high-value labels."

Meanwhile Screen Europe has appointed Dantex to sell new Truepress Jet L350UV in the UK, Austria, Benelux, France, Germany, Ireland, Italy, Poland, Switzerland and Turkey. The first European showing will be at Labelexpo from 24 to 27 September in Brussels.

Chairman Richard Danon said: "This allows us to extend expertise and guidance to all our customers who are interested in digital printing without the loss of speed, quality or reliability."