Heaven 42 was launched last week to the UK market and is manufactured by German mill Scheufelen.
The grade has been developed from pure, natural raw materials and is FSC-certified. Heaven 42 is available exclusively through merchant Robert Horne.
"There has been a trend towards premium uncoated grades because of their whiteness," said Scheufelen commercial director Keith Spiers.
"We believe we have a product that is a replacement for uncoated premium grades."
According to Robert Horne, Heaven 42 is available in weights of 115-300gsm and is a "completely new paper dimension" giving "superb ink lift and colour reproduction whatever the printing requirement".
Spiers added: "It is the whitest coated paper on the market. It has all the elements of a good premium coated product."
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"Wow, amazing achievement, congratulations Lance, you are without doubt the most awarded person in the industry. Fair play. That trophy cabinet must be busting at the seams ;)
Congratulations again."
"No Mr Bond, I expect you to di-rect mail"
"I'm sure this will go down well with print supply chain vendors. What terms is it that ADM are after - 180 days is it?"
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