A new superlative-white, 100%-recycled and FSC-coated grade has been introduced that the merchant said looks like a virgin fibre product.

It is priced to compete at the 75/80% level and can be used for corporate publications.

Marketing director Philippa Charlton said: Revive is a seminal brand that has shaped the environmental papers market.

There is also the new Revive 25, a 25% recycled grade that is designed to appeal to projects under budget pressure. It is a recycled alternative to virgin fibre that the merchant said doesn’t compromise on quality.

Exclusive to Robert Horne, sub-brands will now include Revive Pure, a 100% recycled paper that the merchant said is made from genuine recovered fibre.

There is also Revive 50/50, which is 50% genuine recovered fibre and 50% virgin fibre from FSC mixed sources, as well as Revive 25, which is 25% recovered fibre and 75% FSC mixed source virgin fibre.