The manufacturer is pitching the presses at commercial printers making their debut into the digital arena, as well as in-house print plants and print-on-demand businesses.
Both machines can print on coated and uncoated stock at speeds up to 72ppm and at a maximum resolution of 1,200dpi.
According to Ricoh, the machines can output an average monthly print volume of 40,000, which complements its higher volume C900 and C900S models.
Karen Lawrence, professional print solutions marketing manager at Ricoh UK, said the new models were "ideal" for the quick turnaround of items printed on thicker stocks.
"Furthermore, they are easy to use, and will smoothly process complex print jobs from start to finish," she added.
The Pro C720 has a list price of £87,000, while the Pro C720S retails for £95,700 but adds an ARDF/Scanner unit and an SRA3 large capacity tray.
Ricoh's latest models will be on show at the forthcoming Ipex 2010 show, showcasing under the 'Just Ask' banner.
In addition, the Pro C900 and C900S, the Ricoh Pro 1357 and 1357EX machines will also be demonstrated live throughout the event.
Graham Moore, director of Ricoh's production printing business group, said, "Our intention at Ipex 2010 is to learn as much as we can about the requirements of each individual visitor to the stand, allowing us to personalise their visit and experience with relevant ideas about how to develop their businesses with Ricoh and InfoPrint Solutions' products and services."
Ipex 2010 is due to be held on 18-25 May, 2010, at the Birmingham NEC.
Ricoh makes debut into light production printer market
Ricoh has made its foray into the light production printing space with the launch of a pair of new colour printers, the Pro C720 and C720S.