Chas Moloney, marketing director at Ricoh UK (12/D130), said that, rather than focusing on one technology specifically, the manufacturer was focusing on applications and "adding value" to customers.

The company has used the show to demonstrate presses such as its colour Pro C900 and C900S machines, as well as the Pro C720 and C720S models.

The latter machines were launched earlier this year and are aimed at companies in the lightproduction printing space.

Both machines can print on coated and uncoated stock at speeds up to 72ppm and at a maximum resolution of 1,200dpi.

Moloney added: "Digital print is about adding value. We don't think in terms of offset versus digital as they can both exist - they are complementary. The C900 and C720 in particular have been proving very popular,"

Ricoh has also been using live print runs to produce colouring books for patients at Great Ormond Street Hospital.