The machine, which retails for around £11,000, has enabled the Luton-based business to move into eco-solvent roll up production.

According to Repro & Press Solutions owner Steve Loasby, the new printer has allowed the company to cater for its growing demand for roll-up prints.

He said: "We had one customer in particular that kept asking us if we could produce their roll-ups, which at the time we couldn’t. 

"Realising we were missing out on a fair amount of work, we starting evaluating suitable printers so that we could do the work rather than have him going elsewhere for it."

The company looked at a number of different printers but none had met the firm's requirements on the level of the ValueJet 1324.

Loasby added: "There were several factors in its favour – cost and print quality being key with good productivity also being important to us, but also the fact that it is nice and compact.

"Some of the printers we looked at were simply too big for our premises even though there was little difference in their actual print width."

The Mutoh ValueJet 1324 offers print width of 1371mm and is pitched at companies producing quality display signage, marketing collateral, banners and backlit signage.

He said: "So far we are printing the roll-ups for this particular client, but we are now doing posters for several customers and will look to promote the production of banners and other outdoor signage in the not too distant future. 

"We are extremely pleased with the Mutoh – it’s been very easy to use and understand and we’re really looking forward to doing more with it soon."