The London- and Mumbai-based software developer launched its birthday pricing offer at Ipex, enabling visitors to purchase its latest system for 1990 prices.

In 1990, the company charged £995 for its first system, which was built around the Psion Organiser, linked to a PC. By comparison, the starting price for a full single-user system of the latest version of its PrintSum and Printpak software is £3,500.

There is also a compulsory annual maintenance licence fee of £583.15.

Printpak managing director Norman Marks said that, while the offer was due to expire at 5.30pm this Friday (28 May), the company would extend it for a "limited time" for PrintWeek readers.