The business is hoping the show, which will take place at the Wasps Arena, Coventry from 8-9 March 2017, will provide it with new commercial opportunities.

“Shows are our shopfront, they are a fantastic opportunity to meet both new and existing customers and showcase some amazing printers and also the service we provide,” said Printmax marketing manager Shona Morrison.

“We always want to support new exhibitions in the industry, they naturally cause hype and interest. We feel that PrintWeek’s audience is a different sector to the current clientele that we sell to. PrintWeekLive! allows us to exhibit to the commercial print sector, opening up our market.”

The business, which sells both Roland and Mimaki kit, will be exhibiting and demonstrating an array of Roland equipment at PrintWeekLive!. The final line-up is yet to be finalised but Morrison said it will include an LEF UV-LED flatbed printer and some roll-to-roll machines.

“We offer the best solution for our customers and listen to their requirements. As per our logo, we try ‘exceeding expectations’ in all areas of the business and our customers always come first,” said Morrison.

“Our installation and training services are a key feature in differentiating ourselves from the rest of the market. Our technical consultants are experienced printers primarily but also qualified Roland and Mimaki engineers.”