The London-based copy shop has replaced two outgoing two-colour Ryobi presses with the new machine – a move that the company anticipates will help boost its turnover by 25%.

According to managing director Fraser Godfrey, the Presstek spend will help the company recover revenues lost as a result of the recent recession, as well as bringing in "an additional 25% increase in turnover".

The 34DI will handle four-colour jobs at the West End printer – jobs that would have previously taken longer to produce in-house or would need outsourcing.

Godfrey said: "The only way to run four-colour jobs in-house before was to run the job twice through the two-colour press, which was not ideal and took a lot of time and manual intervention."

He added: "The market became very price sensitive, especially during the recent economic downturn and we found that we could not mark up the sub-contracted work any longer.

"We needed to gain a cost advantage in order to stay competitive and grow the business."

Printfast carries out a wide range of jobs for local government, restaurants and clothing companies, as well as work for "walk-in" customers that require business cards and small brochures. It also runs an HP Indigo 3050 digital press and an AB-Dick 9810.