The exhibition and conference will be held 21-22 October at the Business Design Centre in London.

Cross Media 2014 marketing manager Andy Thornhill also announced that the content of this show’s conference programme will for the first time be largely decided by exhibitors. 

“We identified from the research done after the last event that visitors come along to learn, but that there’s a different requirement for the exhibitors. This is the best way of satisfying both,” said Thornhill.

“This will be policed in the same way as previous years. We will be careful it doesn’t become one long sales pitch,” he added.

The conference will be organised so that half of delegates’ time is free to explore Cross Media, said Tony Hodgson, director of PODi Europe.

“The fact we’re now working with Informa will make this a bigger event than ever before,” said Hodgson.

He added: “This will enable us to focus on the strategic future of cross media which I believe is absolutely essential for the future of digital printing industry.”