Paragon UK sales and marketing director David Monks said that Fox had significant experience of the markets and products required to develop the company’s trade print offering.

He said: "Through John’s appointment, we are supporting and signalling our emphasis on this area of our business. We hope to reinforce the relationships that we have, while also getting the message out to the market that we value working with our trade clients."

Fox, who will be field-based, added: "The business is growing and cementing its position within the trade marketplace – with that comes opportunity, which we hope to capitalise on."

Paragon UK is a multi-site business with a turnover of more than £45m.