Following the grade's FSC certification, tailored collateral leaflets will be distributed to customers, while a new website, www.gprint.com, has also been launched.
PaperCo marketing manager Ian Braithwaite said: "With so many matt-coated stocks now in the market place, manufacturer Grycksbo and PaperCo felt it was time we had to brighten up its image and re-emphasise its advantages."
The grade is suitable for all printing processes, from offset, laser, flexo and screen. It is produced in a range of eight paper grammages, from 70-170gsm, and in three board weights.
PaperCo rebrands G-Print woodfree paper
Paper merchant PaperCo has launched a campaign targeting the book, direct mailing, map and magazine markets to promote the rebranding of its G-Print matt-coated woodfree paper.
