The programme will include a special Print Automation Pavilion for exhibitors to demonstrate "top of the line automation", distribution of a Print Automation Roadmap to attendees, and ‘Print Automation Live', a new Ipex show feature.
CIP4 executive director James Harvey said: "Cost savings and increased productivity are still on the top of the priority list, and many printers I've spoken with have said that print automation is one of the few areas of investment that will provide the benefits they want in the short timeframes management is demanding.
"I expect that print automation will be one of the biggest priorities for Ipex attendees and I think these programs will help attendees find, learn about and come to understand the latest in print automation technologies."
The Print Automation Pavilion, which will be located in Hall 7, booth 7-E460, has room for 15-20 companies to demonstrate print automation technologies in a concentrated and highly accessible area.
Organisers say Ipex 2010 will focus on automation
IIR and CIP4 have announced plans to highlight the progress of print automation at Ipex 2010, which will be held from 18-25 May at the NEC in Birmingham.