The Sheffield-based commercial printer said the press, which is one of the first to be installed in the UK, would reduce makeready times from 15 minutes to less than five.

By investing in the XL 75, Northend hopes to "achieve the most efficient and productive plant possible".

Managing director of the 53-staff company, Nigel Stubley, said: "The substantial investment and the two new printing plate lines allow Northend to move to processless, chemistry-free plates, which is all part of a company-wide vision for a sustainable future."

Northend is also looking to acquire another company as well as growing organically.

Stubley said: "While there is considerable nervousness in our industry amid the current economic climate, Northend is continually proving to be the exception.

"Sales are now up 8% in the first quarter and our capacity to take on more jobs will only increase."

The £4m-turnover company received funding from Yorkshire Bank and the South Yorkshire Investment Fund to support the installation.

Northend's customers range from small businesses to large international organisations and markets include corporate, education, sports, local authorities and design and advertising.