The Potters Bar, Hertfordshire-based business invested in the new machine to complement its roll-to-roll Roland DG setup, while maintaining a focus on quality output.

According to Nick Jacobs, managing director at Millharbour Digital, the company has steadily invested in digital to offer clients the "best quality print".

He said: "Some of our customers specified that they prefer graphics to be printed directly onto rigid media, while some specified jobs that required the ability to print white – something we haven’t been able to offer before.

"We decided to invest in a printer that could do both while retaining the high quality of our existing roll-to-roll machines. The result is that we can now offer flexibility and versatility without compromising on quality."

Millharbour Digital, which employs eight staff, handles work for a range of blue-chip companies producing permanent and temporary signage, stand builds, signs and posters.

The business recently completed a job for a concert backdrop and Jacobs said that the quality of the new Acuity Advance stood head to head with output from other machines.

He added: "Although early days, the results have been remarkable, with the company seeing productivity savings of 50%: for example, printing 60m of commercial hoarding on our roll-to-roll machines would have taken one week to produce due to the finishing process - on the Acuity it has taken just two days.

The Acuity Advance HD 2545 features greyscale printhead technology, and can print at a speed of up to 22sqm an hour in production mode and 15sqm an hour in its high quality setting.