The first issue of the new 100-page Urban Active goes on sale today with the October edition of Men’s Health.

The title is printed by Wyndeham Heron, which also prints Men’s Health magazine, on 80gsm gloss text stock with a 250gsm gloss art cover.

Urban Active is described as a luxury sports fashion title covering luxury gym and sports streetwear as well as outdoor clothing and luxury accessories. The supplement will feature high-end advertising from brands such as Porsche, Armani and Tommy Hilfiger.

Publisher Hearst-Rodale has also issued a 24-page women’s version in the October issue of its Women’s Health magazine, also out today.

Men’s Health publisher Duncan Chater said Urban Active had been launched in response to reader demand for greater coverage of luxury sport and streetwear.

"As the leading men's lifestyle brand, Men's Health is proud to offer the first dedicated sport luxury fashion magazine to the UK consumer. We were delighted to partner with Harrods on this project as they have the most extensive selection of premium brands in this sector," he added.

Both supplements will be launched today in the sports department of Harrods.