The German manufacturer said it will demonstrate a "value concept" at the show across three main areas: services, workflow and consumables.

Paul Foszcz, marketing manager at Manroland in the US, said: "Demand for investment in equipment has been muted due to the recession and printers are not running their presses as much due to lower volumes.

"As part of our stand, we have an area that features value-added printing, such as upgrades that can boost capacity. It meets the market demand and fits the business cycle."

Aside from the company's stand at the show, it will be running morning and evening demonstrations of its "record breaker" eight-unit Roland 700 DirectDrive at its nearby headquarters.

Foszcz said that the motivation for running the press at its HQ rather than the show was in order to complete the more challenging jobs and to enable prospective buyers to see the press running in a "comfortable environment" where it had been bedded in.

Overall, Foszcz said he expected there to be more buyers at the show who hadn’t made their minds up about what press they were going to invest in.

"There is a lot of pent-up demand and I think that more people will be going to show that are legitimately unsure about where they are going to invest – it is going to be a fun show," he added.