The new press replaces a Konica Minolta, which will be moved across to sister company Gomer Press.

The Pro C901 will be run alongside four litho presses at the Carmarthen-based printer, including two Heidelberg Speedmasters, a Printmaster GTO and a TOK.

Lewis Printers managing director Jonathan Lewis said: "We wanted a digital press that would offer us consistent and accurate colour while increasing our output.

"We saw litho and digital output compared at a Heidelberg open house and we were convinced by it."

The digital press will be used to handle a range of short-run and personalised products, including posters, leaflets, flyers and business cards.

Lewis added: "We don’t yet know where the breakeven will be between litho and digital production, but we will be working on the costings over the coming weeks and seeing which technology is right for which contracts."