The Spalding-based company, which installed the new press in January, chose the C751ex for its colour quality and the increased amount of operator replaceable units (ORUs) compared to the company’s older Ricoh Pro C900 press, which it had had for two years prior to replacing it.

Abbey Print director Paul Houghton said: "We replaced our Ricoh Pro C900 press with the new machine because we were impressed with the colour quality, and also because it doesn’t use any oil, which is a bonus.

"We do a lot of work for the horticultural trade and when we look at the proofs, we have noticed that the pictures of the flowers are a lot better with the new machine.

"The increased amount of ORUs means that if the press breaks down, we’ve got spare parts and we don’t necessarily have to wait for an engineer to come out. This is a big benefit for us, because we are based in a rural area and there aren’t many engineers that can get here within half an hour or so."

The £2m-turnover company, which has 24 staff, also has two five-colour Komori B2 presses and two Heidelberg GTO 52s along with cutting, creasing, folding and stitching equipment.