Allan Doyle, managing director of APS Group Scotland, will talk about the power of data and how it is critical to realising the digital opportunity in print.

Doyle, whose firm recently secured the managed service element of the Scottish government's £130m-£170m print management contract, will reveal how utilising data can enable printers to develop a collaborative relationship with clients that can help them move up the supply chain.

In addition, Robin Presky, client director at award-winning marketing agency Quant Presky Maves, will talk about how his company helped Ikea to realise the value of its customer data and implement a fully integrated marketing campaign.

Presky will use the Ikea example to explain how businesses can get clients to think about, and act upon, some of the opportunities generated by digital print.

The final speaker at the Edinburgh event will be Francis Atterbury – a director of award-winning fine art and photographic book consultancy Hurtwood.

He will explain why he believes in the power of digital and will talk though some of the high-profile digitally produced projects he has managed, looking at how the quality of digital print is no longer a stumbling block, but an opportunity.

He will focus on how digital print has shaken the book sector to its foundations and will look at some of the ramifications and the opportunities these present to printers and publishers.

The free event, supported by HP, is targeted at brand owners and printers either considering a move into digital, or firms keen to discover new ways to grow their existing digital business.

The PrintWeek breakfast briefing will take place at the Edinburgh Malmaison hotel from 9am to midday on 18 March.

Places at this event are strictly limited. To reserve your place, click here.